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Key messages & storylines

for your target audience

High impact presentations

for executives, events, sales workshops

Your partner

for efficient B2B communication

We support high-tech B2B companies to communicate the unique benefits of complex solutions quickly to generate more sales.

The KEY-MESSAGE-SYSTEM for efficient customer acquisition

1. Strategy check

Gain clarity about your customers’ key challenges and the strategic positioning of your solution

2. Key messages

Define content and key messages that are relevant for your target group: Concise, consistent and compelling

3. Story line

Along a red thread we develop the storyline: From the customer challenges to the benefits of your solution

4. Visualization

Appealing visualizations and dynamic animations facilitate the understanding of complex topics and solutions

5. Customer dialogue

Interactive tools to engange your audience and enable deep dives into the most relevant topics

6. Marketing campaigns

Creation of effective and memorable campaigns to reach your target group across all relevant B2B channels

Thomas Wree

Ihr Ansprechpartner

Thomas Wree

+49 8192 237410


Technology expertise

We engage with complex topics and concisely present the unique value of your products and services

Business understanding

Over twenty-five years’ experience in high-tech B2B marketing for large international companies

Market knowledge

Telecommunications, digital banking, IT security, data analytics, Internet of Things, cloud computing, services,…

Our customers

"KEY MESSAGE understands the craft of carving out the key messages and getting them to the point. Thanks to the well-structured modular presentation, we were able to convey our solutions at InnoTrans so that they are immediately understood by our customers. Our contact person was always available for us during the project and able to implement short-term change requests quickly and creatively. The performance of KEY MESSAGE delighted us completely - the name says it all!"

Pedro SchmidPedro Schmid
Head of Business Development, OHB System AG

"As a multinational corporation, we rely on an agency that quickly and precisely understands what we need and dependably handles even the most complex tasks on an international level. I'm extremely happy with the way KEY MESSAGE is driving all the concurrent tasks for the global NSN Services Marketing with the quality, cost control in mind and the WOW effect as well. This kind of marketing and project management excellence is hard to find, and it saves us a lot of time and spares us headaches. In KEY MESSAGE we have found the ideal sparring partner, who showed that opting for the B2B specialist was exactly the right choice."

Ulla KoivukoskiUlla Koivukoski
Head of Marketing Global Services, NSN

"We need an agency that is able to understand our technically sophisticated solutions. In KEY MESSAGE we have found a partner who perfectly translates our strengths into customer benefits. And an agency we can totally rely on at all times. KEY MESSAGE masters a broad range of tasks and ensures consistent communication across our complete portfolio. From internal strategy communication and sales enabling to external campaigns – everything from one source. We are looking forward to continue our excellent co-operation."

Wolfgang Nagel
Marketing Mission Critical Networks, Nokia

"KEY MESSAGE provides absolutely ground-breaking marketing support. Every cent of our budget is well invested!"

Dieter Pfändner
Head of Public & Corporate Solutions, NSN

"We are delighted with the new EXPO REAL website and, judging from the early feedback, so are our customers. Our technical and marketing staff says much the same about the teamwork. Beyond merely drawing up a realistic timetable, keeping us posted, and meeting all deadlines, the people from KEY MESSAGE, KEY DESIGN, and KEY TEC were creative, contributing their ideas while remaining open to ours. They managed the project efficiently, coordinating efforts and putting proposals into practice to steer us surely and safely through a challenging relaunch."

Claudia Boymanns
Exhibition Director EXPO REAL, Messe München International

About us

We are a specialized B2B agency group with around 20 experts in the greater Munich area:

HighTech B2B marketing


Thomas Wree

Thomas has over twenty-five years’ experience in high-tech B2B marketing and has been active in various positions in sales, product management and strategic marketing for large international companies. His technical understanding is based on his degree in electrical engineering from TU München. Thomas holds various certifications in the areas of business administration, coaching, consulting, psychology and management training.

Prior to the founding of KEY MESSAGE in 2008, he worked as a business consultant and management trainer for EADS, Nokia and Siemens, among others. He has created a leadership development program and has more than eighteen years of experience as a trainer in personal, social and leadership competence.

Get in touch

Thomas Wree


Wildentenweg 9a
86938 Schondorf am Ammersee


+49 8192 237410


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